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Dropshipping Success 101: How to Share Your Product Links on Instagram and Beyond

Best practices for using links in your social media and salon to boost dropshipping sales

First of all, do you know how to dropship products to your clients?
TAP HERE for the short video

Instagram doesn’t allow clickable links in post or reel captions - only in your bio and 'Link Sticker' on your IG Stories.

Tap HERE for Hayley Mears' Cheat Sheet on the Mistakes Stylists make when sharing your Dropship Links.

Marketing images to use in your socials/emails:
DOWNLOAD HERE

Here’s how to maximise your drop-shipping sales using smart link strategies:

🔗 Step 1: Use “Link in Bio” for Instagram Posts & Reels

  • In your post/reel caption, write something like:

    • “See my Online Shop – 🔗 Link in Bio” 

    • Or for product-specific posts: “To buy [product name], tap on 🔗 Link in Bio”

  • Add your eCommerce shop URL or customised product link as an external link in your Instagram bio

  • Instagram only allows up to 5 external links in your bio

🔥 Step 2: Create a LinkTree for Multiple Links

  • Use a free service like Linktree to house all your important links in one place (e.g., shop, product links, socials)

  • Add your Linktree URL to your Instagram bio

  • Title your links clearly for easy navigation (e.g., “Shop Online,” “Best Sellers”)

  • Watch this 50-second Linktree tutorial for setup tips

📲 Step 3: Use Instagram Stories with Link Stickers

  • Publish Stories at least 3 times per week to stay top of mind

  • Add a “Link” sticker to your Story

  • Rename the sticker to a clear call-to-action:

    • “Buy Now” for specific product links

    • “See my Online Shop here” for your main shop link

🏠 Step 4: Use QR Codes in Your Salon

Generate QR codes for your eStore and popular customised product Dropship links.

Creating QR codes is super easy:
Simply Google “free QR code generator” → choose any website → copy your eStore link → paste it into the generator → it will instantly convert it into a QR code → then print it out.

Tip: You can create QR codes for any link — including Dropship links for your own curated product packages.

Print these QR codes as shelf talkers or posters around your salon. You can also add them to your mirrors, POS, and business cards, so clients can easily scan and shop anytime.

Clients can scan while in the chair to shop without leaving the salon!

We recommend this free QR code generator: https://qrfy.com


🚀 BONUS:
One of the biggest challenges with recommending professional products is that your client may love the recommendation in the salon, but once they leave, the likelihood of them remembering to purchase later decreases.

You may have experienced this before:

  • Your client is interested in a product.
  • You send them a Dropship link after their appointment.
  • They intend to purchase, but never get around to clicking the link.

With HUSL, you can remove that extra step and close the sale before your client walks out the door.

Instead of relying on your client to purchase later, you can add the Dropship product directly into their checkout while they are still in your chair.

Your client can pay for everything in one seamless transaction:

✅ Hair services
✅ In-salon retail products
✅ Dropship products delivered directly to their door

This creates a smoother experience for your client and gives you a better opportunity to convert your product recommendations into actual sales.

👇🏼 Tap here:

How to sell more Dropship products by adding them at the checkout!

💡 Tips for Success:

  • Educate your audience constantly about “Link in Bio” or “Tap Linktree in Bio” so they know where to find your shop

  • Keep your bio and Linktree links up to date with your latest products and promos

  • Engage your clients regularly on Stories and social media to drive traffic

Need Help? Email: indiesupport@husl.io